About Us

The brimful store, is an independent, lifestyle shop in Formosa Street that opened its doors in 2008.  Twelve years later, what began as a dream has turned into a busy retail shop in Little Venice, and now a thriving website. In 2010 the brimful store, formerly known as Pipa was voted by Vogue Magazine as one of Britain's Best Boutiques.

In store you will find a selection of stylish and wearable labels such as American Vintage, Pink City Prints, Becksondergaard and 360 Cashmere, with new pieces arriving every week. We like to bring in new lines all the time, so from visit to visit you will find the selection will always change!

The brimful store's philosophy is to offer reliable and friendly service, to ensure our customers walk out feeling confident, happy and excited about their purchases. Our dream is to provide accessible style for the modern woman.

The brimful store offers a cherry-picked selection of gifts, scented candles, unique little luxuries and toys that make the store an ideal destination for anyone purchasing gifts. We wanted to provide our customers with everything they needed to put together a special present for any occasion.

The online shop offers a little window into the brimful store experience where you can buy a carefully edited selection of great gifts, accessories and toys. Happy shopping!

If you are in the area please come stop by the shop! We are conveniently located around the corner from Warwick Avenue and we would love to meet you in person!